Hello, Writers!

Recently, I was on a book marketing webinar where the host recommended that authors do interviews on podcasts as a way to reach new readers. I’m not going to lie, as a podcast host, I audibly groaned at this suggestion. Partly because it was pitched as an “easy” thing to do. The problem with helpful book marketing suggestions like this one is no one actually tells you how to create a pitch that will land you an interview. What usually happens is some authors will send a generic template email pitch to as many podcasts as they can find, with the belief of casting your net wide will land you a few interviews. Technically that could work out, but I want you to be smarter and more strategic about getting interviews.

Yes, I agree that getting podcast interviews as an author could be a great form of marketing.

And now for the fine print.

If you follow these simple guidelines, it will help podcast hosts, immediately see your value in the sea of generic “interview me” submissions, and say yes. The truth about getting podcast interviews as an author is all in the preparation work you do before contacting the host. To be frank, these are the steps I wished writers and authors took before requesting an interview on the Authorpreneur Podcast and The Book Nerd Podcast.

Tip #1 – What do you want to achieve?

Before you start searching for podcasts to pitch, you need to get clear on what you want to achieve. Ask yourself the following questions.

• Do you want to find readers for your books?
• Or, do you want to share your journey to publication or lesson’s learned with others?
• Do you want to make friends with other authors and build industry connections?

You must get clear on the end result because this will affect the podcasts you pitch as an author. If you’re looking to find readers, pitching a podcast that focuses on sharing writing tips or self-publishing tips will not bring sales.

Why?

Because the audience is turning to the podcast for advice, not for their next read; as a result, the episode will not receive many downloads. If you’re after sales, you will need to find a podcast that geared towards readers. Whereas, if you want to build connections or share your journey, a podcast on self-publishing might be a good fit.

Tip #2 – It’s all about Research

Now, it’s time to create a list of podcasts that have the right audience for you. After you’ve curated this list using your search engine of choice or the various podcasting apps available. You need to research the podcast, its host, and the audience. And, I don’t mean performing a quick internet search. Sure, start with search engines and reading the podcasts about page, but dig deeper.

It’s time to get to know the host.

You’ll need to figure out their name, geographical location, contact details, and find them on social media. The geographical location is crucial because you might be in different timezones and may need to be flexible to secure an interview. So, if you live in Boston and are pitching a podcast host who lives in London, and you’re only available after 7:00 pm EDT you’re asking the host to interview you at midnight.

To be honest, it wouldn’t hurt to hit them up on social media and let them know you like their podcast. At this stage, don’t ask for anything, all you want to do is no longer be a stranger. This simple comment will come in handy when you pitch the host via email.

But, before you write that email, listen to a few episodes and get to know the podcast. Get a feel for the podcast, figure out its target audience and whether the host conducts interviews. That last one is important because they may not have the technology to film or record in a way that’s professional.

Tip #3 – Explain Your Value

After all of that research, you need to set yourself apart from the other authors vying for the host’s attention. You need to highlight the value you can contribute to the podcast and its audience.

What will be the focus of the interview?

You must niche down. For instance, you might want to share how you outline science fiction romance novels. Or, maybe you want to discuss what inspired you to write your latest mystery novel. Dig a little deeper than that. Consider the points you wish to discuss in the interview.

Why should you do this?

It shows you’ve thought about the interview beyond the end result, especially if you’re wanting to sell something to their audience. Hardly anyone does this, and it will set you apart from all of the other interview requests. Create a list of three things you want to discuss and up to five if the episodes are an hour long.

The final step in tip three is to explain how this interview will benefit the podcast’s audience. Or, in layman’s terms, why the podcast audience will enjoy listening to this episode.

Bonus Tip – Pull it all Together

And, now you’re ready to write your email pitch to the podcast host. Below is my 6-step-formula that will help you craft a better pitch.

1. Introduce yourself but keep it brief.
2. Talk about what you like about the podcast.
3. In a short sentence, highlight what you want to discuss on the show.
4. Provide a list of discussion points you want to bring up in the interview.
5. Explain why the audience will enjoy listening to the episode.
6. After this provide a short bio, social media links, links to your books and other places on the web.

In essence, you want to make the interview request appear to be a no-brainer.

A great podcast host will prepare and research on top of this information you provide, but you’ve just made that job a lot easier.

Concluding Thoughts

I hope you found this quick guide on how to get interviewed on podcasts helpful and informative. Good luck with navigating the podcast world and I wish you all the best in securing your first or next interview.

Thank you for listening, reading, commenting, and sharing with such enthusiasm. 

Amelia xx